FreshWorld having revolutionized and upgraded the time tested street vending format aims to reach the Customers in this unique delivery format in order that they experience the ease and convenience of quality FnV purchase right at their doorstep. The transparency of pricing and an automated digital bill for every purchase embellishes the Freshworld story of providing a supermarket experience for the Customers while the digital weighing scale, with Customer friendly dual display, provides ample testimony to the accuracy of the weight of FnV purchased. The freshness of the FnV coupled with ‘touch and feel ‘as well as ‘pick and choose’ format of purchase enables our customers to have this unique experience at their doorstep paralleled only in a super market of this age.
To be a speciality retailer of choice by delivering outstanding value, continuous Innovation and an exceptional customer experience with the ability to see an opportunity on the horizon.
To be the premier quality fresh category retailer in the FnV industry. We will accomplish this by conceptualising, developing, growing and optimizing an innovative and distinctive network of channels.
Seeking sustainable, profitable growth by encouraging relentless pursuit of our vision, simplicity of style, speed of action, innovation and leadership.
Embracing and capitalizing on change, recognizing that every employee must be empowered to stimulate continuous improvement in all aspects of our business.
Enhancing our reputation as a niche company that customers can rely on to deliver excellent quality products and outstanding responsive services.
Striving for a workplace where opportunity, openness, enthusiasm, diversity, teamwork, accountability and a sense of purpose combine to provide a rewarding professional experience.
Managing all parts of our business in a manner that builds value into the investment of all shareholders, confirming their confidence in participating in the ownership of this company.
Conducting our business with the highest standards of ethics and continuing our commitment of encouraging a healthy and safe workplace, a highly competitive free enterprise system, environmental excellence and community enrichment.
The four member leadership team, headed by the Founder & CEO, brings its formidable experience to FreshWorld with 80 years of collective work experience. Its proven ability in conceptualization coupled with the proficiency in developing systems should pave the way for a novel and innovative retail delivery model to emerge seamlessly.
Rajiv is a business and operations professional with ~ 20 years of experience, 15 years of which have been spent in the highly competitive Telecom and Internet Services Markets with a rich and multi-dimensional experience across geographies and a track record of exceptional success.
Rajiv Rao is a Graduate in Commerce from Christ College, Bangalore University ('93) and has a Post Graduate Certification in Business Management from XLRI, Jamshedpur Prior to turning entrepreneur, Rajiv had worked for MYA as its CEO which was largely a rural supply chain solutions company which worked exclusively on the upstream end of the value chain, developing and refining the first-mile model in milk procurement to maximize the benefit to farmers.
Rajiv identified an opportunity in the retail Fruits & Vegetables (FnV) business and went about identifying & setting up of, premium retail store fronts which exclusively retailed only fruits and vegetables & operationalized the downstream retail channels from concept to execution.
Before joining MYA Rajiv was with Spectranet a start-up Wireless Broadband service provider at Nigeria as its COO in a highly competitive landscape. Battling sixteen competing and established operating firms he successfully steered the Launch of 4G Wimax services for Spectranet from “Network Dimensioning & Deployment to Revenue Commencement’.
Prior to MYA & Spectranet Rajiv was with India’s premier communications service provider, Tata Communications Internet Services Ltd as the Zonal Head-Operations responsible for the Small and Medium Establishment Business across the North and East Markets in India. In this capacity Rajiv was responsible for the entire business operations of the SMB business for the north and east zone right from customer acquisitions, service delivery, service assurance and end to end customer life cycle management.
He has been part of many successful companies like Reliance Communications, BPL & JTM/Airtel in various challenging assignments earlier.
Rajiv brings to Retailworx his strong orientation on conceptualization and operationalizing innovative retail delivery models and is proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.
Srinivas Doreswamy is a Graduate in Science from MES College, Bangalore ('78) and a Bachelor of Laws from Bangalore University (’81)
Srinivas is an Operations and Finance Hands-On professional with about 34 years of experience, initial 10 years of which was spent in Banking Operations with a Private Bank. The next 5 years were dedicated to Finance Operations with ITC, UB and he was instrumental in setting up the operations of Finance, Leasing and Hire Purchase for these two corporate giants in Bangalore.
With the advent of Merchant Banking in a big way, the next 5 years saw him setting up operations for Merchant Banking Unit in Bangalore for Prudential Group, based in Calcutta, and was the key player in successfully steering the BangaloreOffice to the second position in operations and earnings in India, second only to Mumbai Branch.
The work experience and the professional corporate environment to which he was exposed resulted in him turning a First-Generation entrepreneur successfully engaging his Private Company with the Storage Power sector by partnering Exide Industries in Industrial and Corporate Business and also the happening Telecom Sector by partnering Airtel in both the Retail stores and Back-office formats.
The initial foray into the Banking Sector embellished the discipline of Finance in Srinivas and when he moved out to Classic Financial Services Ltd of the ITC group, the corporate culture as well as the business model made him intensely aware of operational challenges and prepared him for execution of set deliverables in a very competitive environment. The shift to McDowell Krest Finance Ltd of the UB group saw the operations and administrative side flourish resulting in the move to Prudential Capital Markets Ltd of Prudential Group of Companies during which stint, as its Senior Vice President, he honed his skills in the Merchant Banking arena and managing Bangalore Regional office and its branches.
Srinivas brings to Retailworx his strong discipline in Operations and Finance and coupled with his foray into Entrepreneurship over the last 14 years, the operations of innovative delivery model in Retail, fine-tuning of deliverables to ensure optimum levels of operation as well as instilling a disciplined system in overall operations is rendered more effective.
Phaneesh is a Consumer Retail Industry professional with more than 4 years of experience in Sales Process, Channel Management & Man management, with a success record in delivering value and bringing plans to execution across multiple markets.
Phaneesh is an Engineer from BMS Institute of Technology, Bangalore and a Post Graduate Diploma in Management from Birla Institute of Management, Delhi NCR.
Prior to FreshWorld, he worked as an Area Manager in Bajaj Auto Ltd in the Auto Financing Vertical overseeing more than 18 districts in Karnataka and Goa for Collections. His efforts was successful in placing Karnataka as the leading state in India (x-5 bucket collections) consecutively for two years in 2013-14 and 2014-15.
He also had a brief stint in Titan Industries Ltd., in their Eyewear division, where his efforts helped to consolidate the sales strategy pan India for Titan Eye+. He was also a part of a Knowledge Process Outsourcing (KPO) team in the field of Electronics & Communication Systems to US and UK Universities and Database Development using Debian GNU.
He is adept at setting up sales & operations networks swiftly while keenly understanding customer nuances. Phaneesh is a hustler and pushes the system to deliver ahead of time and is a positive catalyst to peer members around him.
Suresh is a strong HR Professional with nearly 2 decades of Human Management Experience. He has core experience in Bulk Hire. He is adept at organizing effectively and has good interpersonal skills. He enjoys roles which are diverse, demanding and critical.
He has been with LabourNet, ING Vysya, ICICI & TeamLease in various challenging assignments. In his most recent assignment at Labournet he was the Cluster Head and owned the P&L responsibility for the Cluster. This activity spanned the hiring, training and operations verticals. He put in place effective engagement channels with candidates, arrested churn and increased ‘candidate employability & livelihood’.
Prior to this he was managing the critical Talent Acquisition function for ING Vysya for PAN INDIA for the Retail Sales team and was entrusted with the critical role of hiring, training & deploying 3500 FOS. He orchestrated this complex project with minimal resources and achieved a 95% closure %.
Suresh has exposure to general administration & training and was responsible for upskilling of sales professionals @ Isolutions which is part of the ICICI Bank Group. His job entailed managing, coordinating with managerial staff, working with the FOS teams- planning, and overseeing the training and Upskilling and tracked pre /post training productivity.
Suresh is a team player, detailed and accurate, dependable and truthful & motivated and dedicated. He has strong organizational and communication skills and is able to make capable and effective decisions with focus and resilience.
Preetesh Dutt is a strong fruits and vegetables domain industry & domain resource who has a rich and diverse experience in the Agriculture domain in general and fruits and vegetables in particular.
Preetesh has a good and thorough understanding of how wholesale markets and specialty markets function and an in-depth & segmented understanding of buying behaviours of large institutional buyers like Organized Retailers, Caterers, IT Companies, Charity Institutes and wholesalers.
Preetesh began his career with FOOD WORLD in 2009 & began by Bulk Sourcing and Trading of key SKU’s like Onion, Potato & Grapes. He worked across a cross section of roles and steered and set up the 1st FnV consolidation centre for Food world at Hyderabad which helped reduce dependency on vendors and enabling food world earn better margins.
His keenness to excel and attention for detail compelled Food world to provide him larger exposure by moving him to the Operations function where he handled retail stores end to end.
In 2011 he moved as the Asst.Category Officer driving the sourcing and buying needs of Food world for its FnV section. He diligently set up and drove this function while ensuring the best of fill rates, purchase level margin and profitability. This was done with the proper and objective benchmarking tools & techniques which gave food world a distinct competitive advantage in their FnV category.
He joined Freshworld in July 2013 and independently set up the sourcing and procurement function in the last year. Preetesh has done a MBA in marketing and retail. He brings to FreshWorld his vast knowledge on the FnV category, rich understanding of how wholesale markets & farmer groups work. His understanding and read of what makes a customer tick, his calm temperament & diligent execution brings in tremendous value to FreshWorld.